Problem
When I first started as a Brand Designer, presenting my designs to clients and crafting brand guidelines was a bit of a struggle and being a self-taught designer made it an even bigger challenge.
Back in the day, resources were limited, and boy, creating a brand guideline felt like climbing a design mountain.
Solution
Fast forward to today, marking my 4th year in this wonderful world of brand design and spreading a bit of Christmas cheer to everyone! To celebrate, I'm sharing a special gift – a fully editable 30-page brand guideline. Yes, you heard it right!
More than 3000 Creatives got the brand guide for FREE. Now, you can get them too, but you'll need to pay a small amount
I wanted to make it easier for fellow designers, especially those who are self-taught like me. It's my way of saying, "Hey, you're not alone, and you've got this!"
Product
This template offers:
Fully Editable: Customize effortlessly in Figma, Adobe Illustrator and Adobe InDesign.
Real Content: No Lorem Ipsum - authentic descriptions for a rich brand identity.
30-Page Guide: Ideal for all designers, providing valuable insights.
Behance Case Studies: Real-world inspiration on application.
Download now for a cohesive and visually compelling brand identity! Enjoy the creative journey!
In the first section, the Brand Identity Section, it is a mini case study that will aid your presentation, you can find a detailed presentation here - Soluna, Node, Able, LNU
Get your Brand Guide HERE
Cheers to learning, growing, and creating amazing things together!
Yours in Design,
Akintayo.
Logo Design
The centerpiece of Free's identity is an abstract letter "F" mark that embodies the spirit of creativity and openness. The duplication of this mark creates a sense of unity and collaboration, emphasizing Free's role as a platform that brings designers together. The choice of abstraction allows for versatility, making the logo adaptable across various applications while maintaining a strong visual identity.
Color Palette
The color palette chosen for Free is a harmonious blend of blue, black, and white. Blue signifies trust, reliability, and professionalism, while black exudes sophistication and timelessness. White adds a touch of minimalism and purity. Together, these colors create a balanced and versatile palette that resonates with both designers and businesses seeking a polished brand identity.
Typography
Proxima Nova, a versatile and contemporary typeface, was selected for its clean lines and readability. This choice reflects Free's commitment to clear communication and modern design principles. The use of Proxima Nova adds a touch of professionalism to Free's brand identity, reinforcing its dedication to quality and precision.
Brand Guidelines
Clear brand guidelines were established to maintain consistency. They defined logo usage, color palettes & typography. These guidelines ensured that Free’s brand identity remained cohesive across all touchpoints.
Stationery Design
Free's stationery design seamlessly incorporates the visual elements of the brand identity. Business cards, letterheads, and envelopes feature the logo, color palette, pattern and typography cohesively. This consistency across stationery creates a lasting impression of professionalism and attention to detail, reinforcing Free's dedication to supporting designers in presenting their best work.
Campaign Advertising
Free adopts a grid layout for campaign advertising, creating a structured and organized visual language. This grid system allows for consistency in the placement of elements, making the campaigns visually cohesive and easy to follow. The grid serves as a flexible framework, adapting to various advertising mediums while maintaining a unified brand presence.
More than 3000 creatives got the brand guide for free. Now, you can get them too, but you'll need to pay a small amount.
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Just click here to get it. Cheers!
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I hope you found the brand guidelines helpful in your creative journey. If it made a positive impact on your work, please consider leaving a review and dropping some ratings on the order page. Your feedback is invaluable and greatly appreciated!
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